ColonialWebb10th annual

Pies. Pink.
Anyone is fair game.

For our 10th year, Pies for a Cure is going bigger: you can pie anyone who’s willing to take one for the cause.

Choose how you’ll participate View sponsorships

Every full $300 donated earns one pie.

A Pies for a Cure participant covered in pink pie
$172,831raised together across 10 years
DateOctober 16, 2026
Time2:30 PM
Location2820 Ackley Avenue · Richmond
10th annual celebration•Anyone can pie anyone•Every full $300 = one pie•$172,831 raised•October 16, 2026
Simple. Messy. Meaningful.

Here’s how it works

Send one pie, send ten, or start an all-out pie war. Every pie helps make a bigger impact.

  1. 01

    Donate $300

    Every full $300 donated puts another pie in play.

  2. 02

    Choose your target

    Pick a ColonialWebb contact, coworker, boss, customer, vendor—or yourself.

  3. 03

    Make an impact

    Your support benefits the Virginia Breast Cancer Foundation and Virginians affected by breast cancer.

The one rule: Every target must be willing to participate. Once they say yes, they’re fair game.

10 years of a ColonialWebb tradition

Customers, vendors, community partners and ColonialWebb teammates come together for an afternoon that makes a real impact—and a spectacular mess.

Two smiling Pies for a Cure participants after the pie event
Participants holding pie tins to their faces at Pies for a Cure
Two Pies for a Cure supporters smiling together at the event
A group of smiling ColonialWebb Pies for a Cure participants covered in pink pie
The MessIs the Message
New this year

Anyone can pie anyone.

Your target doesn’t have to work for ColonialWebb.

Your CW contactYour teammateYour bossA customerA vendorYourself

OR TURN ONE PIE INTO A RIVALRY
AND START A PIE CHALLENGE

Call out a coworker, customer, vendor or another company. Set the stakes, recruit your team and see who can put the most pies in play.

  1. 1 Name your rival
  2. 2 Set your pie goal
  3. 3 Make the challenge public
Ready-to-share challenge
We’re starting a Pie Challenge for ColonialWebb’s 10th annual Pies for a Cure—and we’re calling out [PERSON, TEAM OR COMPANY] to join us. Every full $300 puts another pie in play, with all proceeds benefiting the Virginia Breast Cancer Foundation. Are you in?
Personalize the bracketed name, then use it in email, Teams or social media.
Build your challenge
New sponsorship levels

Every full $300 earns another pie, with recognition that grows alongside your impact. Choose a level to carry your commitment into the form.

Pie Sponsor$300

1 pie

  • Name or logo on the event banner
  • Included in the Pie Sponsor group social thank-you
Choose Pie Sponsor →
Pink Partner$600+

2+ pies

  • Name or logo on the event banner
  • Included in the Pink Partner group social thank-you
Choose Pink Partner →
Elevated recognition
Cure Champion$1,200+

4+ pies

  • Larger, prominent logo on the event banner
  • Individual social recognition
  • Verbal event recognition
Choose Cure Champion →
Premier impact
Premier Partner$3,000+

10+ pies

  • Top-tier banner logo placement
  • Dedicated social spotlight
  • Prominent event-day signage
  • Verbal and event-recap recognition
Choose Premier Partner →
Together, across 10 years$172,831raised for the fight against breast cancer
Local impact

A lot of laughs.
A seriously important cause.

Proceeds support the Virginia Breast Cancer Foundation and its work empowering Virginians impacted by breast cancer through access, advocacy, education and community action.

Pies for a Cure merchandise will also be available, with proceeds benefiting the cause.

Save the date

Come for the cause.
Stay for the splat.

When
Friday, October 16, 2026 at 2:30 PM
Where
ColonialWebb Manufacturing Facility
2820 Ackley Avenue, Richmond, VA 23228
Good to know

Pie questions,
answered.

Can I nominate someone outside ColonialWebb?

Yes. Your target may be a coworker, customer, vendor, friend—or you—as long as they agree to participate.

Can I purchase more than one pie?

Absolutely. There are no pie limits. Every additional full $300 donated earns another pie.

Can I support the cause without buying a pie?

Yes. The registration form will include an option to make a general donation, and event merchandise will provide another way to support the cause.

Ready to make an impact—and a mess?

Pick your target.

Sponsor a pie, choose your target and tell us who will do the honors. Every pie purchaser receives a complimentary event shirt.

Every target must agree to participate. Having trouble with the form? Open it in a new window.