ColonialWebb presents 10 years of impact

Pies. Pink.
A lasting impact.

Pies for a Cure brings ColonialWebb teammates, customers, vendors and community partners together to support breast cancer awareness and the Virginia Breast Cancer Foundation.

Donate anytime See our impact

Give any amount. Make a lasting impact.

A Pies for a Cure participant covered in pink pie
$226,831raised together across 10 years
10 years of impact•$226,831 raised•Breast cancer awareness•Supporting Virginia families
Simple. Messy. Meaningful.

How Pies for a Cure makes an impact

A joyful ColonialWebb tradition brings people together and turns generosity into meaningful support.

  1. 01

    Rally the community

    Teammates, customers, vendors and friends come together around a memorable shared experience.

  2. 02

    Raise awareness

    The fun and the pink create conversations about breast cancer awareness and local needs.

  3. 03

    Make an impact

    Donations support the Virginia Breast Cancer Foundation and Virginians affected by breast cancer.

The one rule: Every target must be willing to participate. Once they say yes, they’re fair game.

10 years of a ColonialWebb tradition

Customers, vendors, community partners and ColonialWebb teammates come together for an afternoon that makes a real impact and a spectacular mess.

Two smiling Pies for a Cure participants after the pie event
Participants holding pie tins to their faces at Pies for a Cure
Two Pies for a Cure supporters smiling together at the event
A group of smiling ColonialWebb Pies for a Cure participants covered in pink pie
New this year

Anyone can pie anyone.

Your target doesn’t have to work for ColonialWebb.

Your CW contactYour teammateYour bossA customerA vendorYourself
Turn one pie into a rivalry

Start a Pie Challenge

Call out a coworker, customer, vendor or another company. Set the stakes, recruit your team and see who can put the most pies in play.

  1. 1 Name your rival
  2. 2 Set your pie goal
  3. 3 Make the challenge public
Ready-to-share challenge
We’re starting a Pie Challenge for ColonialWebb’s 10th annual Pies for a Cure, and we’re calling out [PERSON, TEAM OR COMPANY] to join us. Every full $300 puts another pie in play, with all proceeds benefiting the Virginia Breast Cancer Foundation. Are you in?
Personalize the bracketed name, then use it in email, Teams or social media.
Build your challenge
The rivalry starts here

The Pie Challenge Board

Approved Pie Challenges will appear here as the rivalries begin.

Waiting for the first rivalry

The challenge board is warming up.

Be the first to put a rivalry in motion. Name your opponent, set a pie goal and help turn friendly competition into local impact.

Start the first challenge
Sponsorship levels

These sponsorship opportunities will return for the next Pies for a Cure event. Explore the levels now and watch for next year's registration.

Pie Sponsor$300

1 pie

  • Name or logo on the event banner
  • Included in the Pie Sponsor group social thank-you
Returning next year
Pink Partner$600+

2+ pies

  • Name or logo on the event banner
  • Included in the Pink Partner group social thank-you
Returning next year
Elevated recognition
Cure Champion$1,200+

4+ pies

  • Larger, prominent logo on the event banner
  • Individual social recognition
  • Verbal event recognition
Returning next year
Premier impact
Premier Partner$3,000+

10+ pies

  • Top-tier banner logo placement
  • Dedicated social spotlight
  • Prominent event-day signage
  • Verbal and event-recap recognition
Returning next year
Together, across 10 years$226,831raised for the fight against breast cancer
Local impact

A lot of laughs.
A seriously important cause.

Proceeds support the Virginia Breast Cancer Foundation and its work empowering Virginians impacted by breast cancer through access, advocacy, education and community action.

Together, we turn a joyful ColonialWebb tradition into meaningful support for breast cancer awareness, education, advocacy and access.

Make a donation
Save the date

Come for the cause.
Stay for the splat.

When
Friday, October 16, 2026 at 2:30 PM
Where
ColonialWebb Manufacturing Facility
2820 Ackley Avenue, Richmond, VA 23228
Good to know

Pie questions,
answered.

Where do Pies for a Cure donations go?

Funds raised through Pies for a Cure support the Virginia Breast Cancer Foundation and its work serving Virginians affected by breast cancer.

Can I make a donation outside event season?

Yes. Use the donation button on this page to give any amount at any time through our secure Square checkout.

Will pie sponsorships return?

Yes. The sponsorship levels shown above will return for the next Pies for a Cure event. Registration details will be added when the next campaign opens.

Ready to make an impact and a mess?

Pick your target.

Sponsor a pie, choose your target and tell us who will do the honors. Every pie purchaser receives a complimentary event shirt.

Every target must agree to participate. Having trouble with the form? Open it in a new window.